Foley & Lardner LLP: Norman J. Rich

In today's dynamic global marketplace, a company's brand, its creative works, and its innovative ideas are often its most valuable assets. For businesses of all sizes in Washington D.C., from burgeoning startups to established corporations, effectively securing and defending these intellectual property (IP) assets is not just a legal formality, but a strategic imperative for long-term success. Navigating the complexities of trademark, copyright, and advertising law requires an attorney with deep industry insight, proactive counseling, and a proven ability to resolve disputes. This is precisely where Norman J. Rich, a distinguished partner at Foley & Lardner LLP, truly excels. Dedicated to helping clients capitalize on IP opportunities and minimize risks, Mr. Rich offers invaluable guidance to entities operating within the nation's capital and across the globe. His presence in the District of Columbia provides local businesses direct access to a national leader in intellectual property law, ensuring their brands are robustly protected and strategically managed.

Norman J. Rich dedicates his practice to the broad spectrum of intellectual property, with a primary focus on trademark, copyright, and advertising counseling. He assists clients in establishing legal protection for new brands, building comprehensive trademark and copyright portfolios worldwide, and forming strategic alliances through licensing and other business arrangements. A core aspect of his work involves enforcing intellectual property rights against infringers and vigorously defending clients when their IP rights are challenged. Mr. Rich is a partner in the firm's Trademark, Copyright & Advertising Practice, and also plays key roles in its Hospitality & Leisure, Artificial Intelligence, and Medical Devices Industry Teams, as well as its Energy Sector. His multifaceted involvement underscores his ability to apply IP expertise across diverse and innovative industries.

Mr. Rich's counseling philosophy is notably proactive, emphasizing the development of strategies to avoid counterproductive trademark and copyright disputes before they arise. He meticulously helps clients craft sound strategies for trademark selection, clearance, procurement, maintenance, enforcement, and sophisticated portfolio management. His practice also encompasses critical intellectual property due diligence in commercial transactions, advising on potential IP risks and opportunities during mergers, acquisitions, and other business deals. Furthermore, he is highly proficient in handling domain name disputes (including Uniform Domain Name Dispute Resolution Policy - UDRP proceedings), as well as advising on intricate product labeling and packaging issues, ensuring compliance and brand integrity. He also provides essential advertising and promotions counseling, helping clients navigate the complex regulations surrounding marketing claims and promotional activities.

Before joining Foley & Lardner, Norman Rich gained invaluable firsthand experience as a trademark examining attorney at the U.S. Patent and Trademark Office (USPTO). This direct insight into the inner workings of trademark examination provides him with a unique advantage in guiding clients through the application process and anticipating potential challenges. Beyond his legal practice, he has served as an adjunct professor at George Mason University and as a guest lecturer for various professional seminar programs, sharing his knowledge with the next generation of legal professionals and industry leaders. He is also a respected author of numerous articles on intellectual property subjects. His expertise is consistently recognized, as he has been named in the World Trademark Review "WTR 1000" directory for many years (2012-2025), where he is praised for his business-oriented approach, ability to simplify complex legal issues, and effective advice for commercial decision-making. He has also been recognized as a Thomson Reuters Stand-out Lawyer, nominated by his clients as an outstanding lawyer. For any business in Washington D.C. seeking to protect and leverage its most valuable brand assets, Norman J. Rich offers unparalleled legal and strategic counsel.

Location and Accessibility

Norman J. Rich is based at Foley & Lardner LLP's Washington D.C. office, conveniently located at 3000 K St NW Washington Harbour, Washington, DC 20007, USA. This prestigious address in the vibrant Georgetown waterfront area provides an ideal and highly accessible location for businesses and organizations throughout the District of Columbia. The Washington Harbour is a well-known and easily identifiable landmark, ensuring ease of navigation for clients visiting the office.

The firm's office benefits from excellent connectivity via D.C.'s extensive public transportation network. It is within a reasonable walking distance from the Foggy Bottom-GWU Metro station (serving the Blue, Orange, and Silver lines), and numerous bus routes operate in the immediate vicinity. For those traveling by car, ample parking facilities are readily available in the area surrounding Washington Harbour. This strategic and central location underscores Foley & Lardner LLP’s dedication to providing convenient and professional legal services to its D.C. clientele, fostering a seamless experience for critical consultations and collaborative work on complex intellectual property matters.

Services Offered

• Trademark Law: Comprehensive counsel on trademark selection, clearance, registration (domestic and international), maintenance, and enforcement.
• Copyright Law: Advising on copyright protection, registration, licensing, and enforcement for various creative works.
• Brand Protection Strategy: Developing and implementing holistic strategies to protect and manage clients' valuable brand assets.
• Intellectual Property Portfolio Management: Strategic guidance on building, maintaining, and maximizing the value of trademark, copyright, and domain name portfolios.
• IP Due Diligence in Commercial Transactions: Conducting thorough intellectual property due diligence for mergers, acquisitions, and other business deals.
• Licensing & Strategic Business Arrangements: Negotiating and drafting trademark, copyright, endorsement, and other IP-related licensing and strategic agreements.
• Enforcement & Litigation: Representing clients in enforcing intellectual property rights against infringers and defending against infringement claims.
• Domain Name Disputes: Handling Uniform Domain Name Dispute Resolution Policy (UDRP) proceedings and other domain name-related issues.
• Advertising & Promotions Counseling: Advising on compliance with advertising laws, marketing claims, and promotional activities.
• Product Labeling & Packaging: Ensuring legal compliance for product labeling, packaging, and related marketing materials.
• Emerging Technologies IP: Counseling on intellectual property matters related to Artificial Intelligence (AI) and Blockchain/Digital Assets.

Features / Highlights

• Former USPTO Trademark Examining Attorney: Provides unique, invaluable insights into the trademark examination process, aiding in successful registrations.
• Nationally Recognized Trademark & Copyright Expert: Consistently named in the prestigious World Trademark Review "WTR 1000" directory, highlighting his standing as a top-tier professional.
• Proactive & Business-Oriented Approach: Known for developing strategies to prevent disputes and offering practical, commercially sound advice to clients, often working directly with CEOs.
• Comprehensive IP Service: Covers the full lifecycle of intellectual property, from selection and clearance to prosecution, management, enforcement, and dispute resolution.
• Diverse Industry Focus: Expertise spans various sectors including Hospitality & Leisure, Artificial Intelligence, Medical Devices, and Energy, demonstrating broad applicability.
• Experienced Litigator in IP Disputes: Skilled in achieving positive results for clients embroiled in trademark, copyright, and domain name disputes.
• Adjunct Professor & Lecturer: Shares his knowledge as an educator and speaker, contributing to the broader legal community and professional development.
• Authored Numerous Articles: Actively contributes to legal scholarship and thought leadership in the field of intellectual property.
• Strategic Partner at a Leading Firm: As a partner at Foley & Lardner LLP, clients benefit from the extensive resources, collaborative network, and national reputation of a preeminent law firm.

Promotions or Special Offers

As a highly distinguished and nationally recognized attorney at a leading global law firm, Norman J. Rich, similar to other esteemed partners at Foley & Lardner LLP, does not typically offer generalized consumer-style promotions or discounts. His services are tailored to the sophisticated needs of businesses, corporations, and innovative entities that require expert, strategic legal solutions for their highly valuable and complex intellectual property assets.

The exceptional value proposition offered by Mr. Rich and Foley & Lardner LLP lies in their profound expertise, extensive experience, and proven ability to navigate the intricate legal and commercial landscapes of intellectual property, brand protection, and advertising. Clients engage him for critical services such as securing robust trademark and copyright protection, managing vast IP portfolios, expertly negotiating licensing agreements, and strategically handling IP due diligence for major transactions. The investment in such specialized legal counsel is a fundamental strategic decision for companies aiming to build and maintain strong brands, mitigate significant legal risks, and achieve successful market positioning. Rather than promotional offers, prospective clients in the District of Columbia should anticipate a professional consultation designed to comprehensively assess their specific IP and brand protection needs and demonstrate how Mr. Rich’s unique capabilities can provide substantial long-term value to their business operations and strategic objectives.

Contact Information

For businesses, innovators, and corporations in the District of Columbia seeking premier legal counsel in intellectual property, brand protection, trademark, copyright, and advertising law, Norman J. Rich at Foley & Lardner LLP is available.

Address: 3000 K St NW Washington Harbour, Washington, DC 20007, USA

Phone: (202) 945-6100

Mobile Phone: +1 202-945-6100

Connecting with his Washington D.C. office will allow you to discuss your specific intellectual property challenges and discover how his unparalleled expertise can safeguard and strategically guide your organization's most valuable brand assets.

Conclusion: Why this place is suitable for locals

For the diverse array of businesses, innovative startups, and established corporations within the District of Columbia, Norman J. Rich at Foley & Lardner LLP represents an exceptionally suitable and crucial legal resource. D.C. is a hub for innovation, media, and commerce, where strong brand identity and protected intellectual property are paramount to competitive advantage.

Mr. Rich’s deep, specialized expertise in trademark, copyright, and advertising law, coupled with his invaluable experience as a former USPTO trademark examiner, directly addresses the most critical brand protection and IP challenges faced by local businesses. Whether it’s a D.C.-based tech startup needing to clear and register a new brand name, a media company protecting its content, a hospitality group seeking to expand its brand presence, or a manufacturer navigating product labeling regulations, Mr. Rich provides the precise, proactive guidance needed to operate lawfully and successfully. His ability to offer business-oriented advice, often working directly with company leaders, ensures that legal strategies align perfectly with commercial objectives.

His role within Foley & Lardner LLP's prominent Intellectual Property Department and his involvement with various industry teams (including AI and Medical Devices) means that D.C. clients benefit not only from his individual expertise but also from the collective knowledge and resources of a nationally recognized firm at the forefront of these vital sectors. For any D.C. entity striving to build, protect, and leverage its brand and creative assets in the marketplace, partnering with Norman J. Rich offers the strategic foresight and practical solutions necessary to ensure long-term success and mitigate risks within the nation's capital.