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411 East Wisconsin Center, 411 E Wisconsin Ave UNIT 1000, Milwaukee, WI 53202, USA
John P. Rocco, a highly recognized Shareholder at von Briesen & Roper, s.c. in Milwaukee, offers extensive experience in complex commercial litigation, toxic tort, product liability defense, and insurance law. Serving corporations and businesses across Wisconsin and nationally, John P. Rocco provides strategic legal counsel and robust defense.
For corporations and businesses across Wisconsin facing intricate legal disputes and managing significant risks, John P. Rocco stands as a distinguished and highly sought-after legal professional. As a Shareholder in the Litigation and Risk Management Practice Group at von Briesen & Roper, s.c., a prominent law firm based in Milwaukee, John brings a wealth of experience and a strategic approach to complex legal challenges. He serves as national, regional, and local counsel for a diverse portfolio of corporations, offering comprehensive legal services that span toxic tort and product liability defense, contractual indemnity, insurance matters, commercial litigation, and diligent risk management.
John’s expertise extends beyond direct litigation; he also plays a crucial role in managing and directing the work of other lawyers and law firms on behalf of his corporate clients across the United States and worldwide. This oversight capability underscores his deep understanding of intricate legal strategies and his commitment to achieving favorable outcomes on a broad scale. His calm demeanor, combined with a sharp legal mind, provides a reassuring presence for clients navigating high-stakes legal landscapes. For any business in Wisconsin seeking top-tier defense, litigation, and risk management counsel, John P. Rocco represents a powerful and trusted ally.
The office of John P. Rocco is centrally located within the distinguished von Briesen & Roper, s.c. firm, situated at 411 East Wisconsin Center, 411 E Wisconsin Ave UNIT 1000, Milwaukee, WI 53202, USA. This prime address places him in the heart of downtown Milwaukee's bustling business and legal district, ensuring excellent accessibility for clients throughout Wisconsin.
This central location is highly advantageous for those utilizing public transportation, with numerous Milwaukee County Transit System bus routes serving the immediate area. For clients driving to the office, downtown Milwaukee provides a variety of parking options, including several commercial parking garages and metered street parking within easy walking distance. While urban parking can sometimes require a bit of planning, the availability of multiple choices generally facilitates a smooth arrival. Furthermore, the office’s position on East Wisconsin Avenue offers straightforward access from major highways and thoroughfares, simplifying the journey for clients traveling from surrounding communities or other parts of the state. This ideal accessibility allows corporate clients to easily access the high-caliber legal services provided by John P. Rocco and the von Briesen & Roper team.
John P. Rocco provides a comprehensive array of legal services, primarily focused on litigation and risk management for corporations and businesses. His key practice areas include:
Commercial Litigation: Representing businesses in disputes arising from commercial contracts, transactions, and other general business conflicts. This includes pursuing or defending claims related to breach of contract, unfair competition, and other business-to-business disagreements.
Toxic Tort Defense: Defending corporations against claims involving exposure to toxic substances. This is a highly specialized area requiring in-depth scientific and medical understanding, as well as complex litigation strategies.
Product Liability Defense: Representing manufacturers, distributors, and sellers when their products are alleged to have caused injury or damage. This involves defending against claims of design defects, manufacturing defects, and failure to warn.
Contractual Indemnity: Advising and litigating on issues related to indemnity clauses in contracts, ensuring clients are protected from liabilities assumed by other parties.
Insurance Placement and Coverage: Providing counsel on securing appropriate insurance coverage for businesses and representing clients in disputes with insurance carriers over coverage issues. This includes bad faith claims and general insurance law matters.
Risk Management: Advising corporations on identifying, assessing, and mitigating legal and operational risks to prevent future litigation and protect business interests.
Due Diligence Investigations: Conducting thorough investigations for corporate clients to identify potential legal liabilities or risks associated with mergers, acquisitions, or other significant business decisions.
Mass Tort Litigation / Class Actions - Defendants: Specializing in defending corporations against large-scale, complex lawsuits involving numerous plaintiffs, often related to product liability or toxic torts.
Appellate Law: Handling appeals of trial court decisions to higher courts, ensuring that legal errors are reviewed and advocating for clients in appellate proceedings.
OSHA Law and Litigation: Advising and representing employers in matters related to Occupational Safety and Health Administration (OSHA) regulations, including compliance and defense against citations.
John P. Rocco's professional profile is marked by numerous impressive features and highlights that establish him as a leading attorney for corporations and businesses in Wisconsin and beyond:
Extensive Experience and Shareholder Status: Admitted to the Wisconsin Bar since 1994, John P. Rocco brings over 30 years of legal experience. His position as a Shareholder at von Briesen & Roper, s.c., signifies his significant contributions and leadership within the firm.
National and Regional Counsel Role: John serves as national, regional, and local counsel for numerous corporations, demonstrating his capability to manage complex legal matters across multiple jurisdictions and to direct the work of other legal professionals on behalf of his clients.
Consistent Peer Recognition by Best Lawyers®: He has been consistently recognized in The Best Lawyers in America® for multiple practice areas, including Commercial Litigation, Insurance Law, and Mass Tort Litigation / Class Actions - Defendants, since 2022. This prestigious peer-reviewed recognition highlights his high standing and effectiveness in these fields.
"Lawyer of the Year" Accolade: John P. Rocco was named "Lawyer of the Year" by Best Lawyers® for Mass Tort Litigation / Class Actions - Defendants in Milwaukee (2025). This specific recognition underscores his exceptional expertise and success in one of his core practice areas.
AV Preeminent® Peer Review Rated by Martindale-Hubbell®: This is the highest possible rating for legal ability and ethical standards, earned through confidential peer reviews from members of the bar and judiciary. It signifies a stellar professional reputation.
Strong Educational Background: John graduated cum laude from Marquette University with a J.D. in 1994 and holds a B.A. from Princeton University (1987). This solid academic foundation supports his rigorous analytical and strategic approach to law.
Active Professional Associations: He is a member of the American Bar Association, Milwaukee Bar Association, State Bar of Wisconsin, and Wisconsin Defense Counsel. These memberships keep him connected to the broader legal community and current on legal developments.
As is typical for established and highly reputable law firms like von Briesen & Roper, s.c., specific promotional offers or discounts on legal services are not generally advertised by John P. Rocco. The firm focuses on providing premium, expert legal counsel tailored to the complex and high-stakes needs of its corporate and business clients.
However, for prospective clients seeking legal representation, it is standard procedure for the firm to offer an initial consultation. This preliminary meeting serves as a valuable first step where individuals or businesses can:
Discuss the specifics of their legal issue, whether it involves commercial litigation, toxic torts, product liability, or risk management, directly with John P. Rocco or a member of his specialized team.
Gain preliminary insights into the legal process, potential strategies, and possible outcomes applicable to their situation.
Determine if his extensive expertise and the firm’s resources align with their company's requirements and goals.
Inquire about the firm's fee structure and the process for engaging their comprehensive legal services.
To schedule an initial consultation and clarify any specific policies related to it, it is strongly advised to directly contact John P. Rocco’s office at von Briesen & Roper, s.c. using the provided contact information. This direct communication will provide the most accurate and up-to-date details on how to proceed with seeking his expert legal guidance.
To connect with John P. Rocco and the team at von Briesen & Roper, s.c. for your legal needs, please use the following contact details:
Address: 411 East Wisconsin Center, 411 E Wisconsin Ave UNIT 1000, Milwaukee, WI 53202, USA
Phone: (414) 276-1122 (This is the main office line for von Briesen & Roper, s.c. in Milwaukee. For more direct contact with John P. Rocco's practice, specific lines may exist, such as (414) 287-1380 mentioned in some professional listings for his toxic tort practice.)
Mobile Phone: +1 414-276-1122 (This is the general main office number for von Briesen & Roper, s.c. in Milwaukee. For direct mobile contact, specific information would typically be provided by the firm upon initial engagement.)
When calling, it is advisable to briefly explain the nature of your business's legal inquiry to help the administrative staff direct your call efficiently and assist you in setting up an appointment or getting further information about John P. Rocco’s availability and practice. It is best to call during standard business hours for the most effective service.
For corporations and businesses across Wisconsin, seeking legal counsel from John P. Rocco at von Briesen & Roper, s.c. in Milwaukee offers an exceptional advantage, making him highly suitable for locals. His extensive experience and specialized focus on complex commercial litigation, toxic tort, product liability defense, and risk management directly address critical needs for businesses operating within the state.
The central location of his office at 411 East Wisconsin Avenue in Milwaukee ensures excellent accessibility for corporate clients throughout Wisconsin. This convenient positioning allows for easy travel to consultations, facilitating a more efficient process for engaging with expert legal support. Furthermore, his role as national, regional, and local counsel demonstrates a deep understanding of, and commitment to, the legal landscape that affects businesses both within Wisconsin and across broader jurisdictions.
John P. Rocco's consistent recognition in prestigious legal directories like Best Lawyers®, including his "Lawyer of the Year" award for Mass Tort Litigation / Class Actions - Defendants in Milwaukee, strongly affirms his competence and the high regard in which he is held by his peers. For local businesses, this translates into peace of mind, knowing they are entrusting their significant legal matters to an attorney with a proven track record of excellence and a comprehensive approach to mitigating risk. In essence, John P. Rocco provides Wisconsin businesses with a reliable, expert, and locally accessible legal resource, poised to deliver robust defense and strategic solutions for their most challenging legal concerns.
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